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: Opportunities for mature women of color, LGBTQ+ individuals, and women with disabilities remain disproportionately lower than those for their white peers.
Do you need me to focus on a (e.g., Hollywood, European cinema, global markets)?
Despite the progress made, mature women in entertainment still face several challenges, including:
By the 1980s and 90s, the problem had calcified. Actresses like Meryl Streep (who, despite her genius, worried about a "drought" of roles after 40) and Susan Sarandon fought for every script. The industry's logic was economically brutal: The target audience was 18-to-35-year-old men; therefore, leading ladies had to be objects of youthful desire. Older women were seen as "unrelatable" or, worse, invisible. busty milf full
The surge in complex roles for mature women is directly linked to who holds the power behind the scenes. Tired of waiting for the industry to write compelling narratives, veteran actresses became producers and directors, creating their own opportunities. The Power of the Producer-Actress
Third, more women must be placed in decision-making positions. The data is unequivocal: more women behind the camera means more roles for women of all ages on screen. The percentage of female protagonists jumps to 54 percent when a woman is a writer or director, compared to zero percent when creative teams are exclusively male.
Perhaps most tellingly, only four women over 45 played leads or co-leads in Hollywood’s top 100 films in 2025, compared to 31 men. None of those four were women of color. : Opportunities for mature women of color, LGBTQ+
Yet the industry remains slow to respond. Dr. Carol Easton OBE, the Centre for Ageing Better’s Chief Executive, put it bluntly: “The representation of older actors in major film roles is so disproportionate to the proportion of older women in the cinema-going audience, the lack of representation is insulting frankly”.
Sandra Bullock, 61, and Nicole Kidman, 58, helped launch the trailer for Practical Magic 2 —a project with an estimated $125 million budget, exactly the kind of spend reserved for bets the industry believes can scale. Together, Bullock and Kidman command more than $7 billion in box office receipts. Viola Davis, 60, now widely cited as the highest-grossing Black film actress in history, has contributed more than $15 billion in global box office. Her 2022 action vehicle The Woman King opened at number one and reached $94 million globally.
While the progress made by white actresses in Hollywood is highly visible, the movement toward inclusivity is also expanding intersectionally and globally. Women of color, who have historically faced a double jeopardy of racism and ageism, are increasingly claiming their space. Actresses like Angela Bassett, Taraji P. P. Henson, and Michelle Yeoh are leading the charge, demanding roles that honor their skill and cultural depth. Actresses like Meryl Streep (who, despite her genius,
Consider this staggering finding: between 2023 and 2025, among the 100 highest-grossing films released in British cinemas, only five featured a woman over 60 in the lead role. During that same period, nearly five times as many titles featured talking animals. Even more galling: six films featured a man named Chris—Chris Pratt, Chris Pine, Chris Hemsworth—giving actors named Chris a better statistical chance at a leading role than women over 60. As Dame Emma Thompson, who is 67, put it: “Women are half the population and we get older. So where are the stories about us? The older we get, the more interesting we are. Older women don’t need permission to exist on screen. They already exist in the world, cinema just needs to catch up”.
The myth that "older women don't sell tickets" has been thoroughly debunked.