Mieke Vochsen Site

Following her schooling, Vochsen pursued higher education, ultimately graduating with a . Like many graduates, navigating the transition from academia to the professional world presented a crossroad.

Completed her undergraduate studies at the EMBA (Europäische Medien- und Business-Akademie) between 2013 and 2016.

: Head of Client Consulting at CROSSMEDIA, based in Germany. : Specialist in media planning paid social advertising , and client service management. Certifications : She holds a Meta Certified Media Planning Professional credential. Academic Contribution : Co-authored a paper on ResearchGate "Die soziale Rolle von Unternehmen" (The Social Role of Companies) in 2018. Core Topics & Engagement Media Strategy : Often promotes flexible work models mieke vochsen

She learned to view spreadsheet figures not as dry mathematics, but as representations of human attention and digital consumer journeys.

Mieke Vochsen’s professional journey highlights several key takeaways for upcoming communications professionals: : Head of Client Consulting at CROSSMEDIA, based in Germany

Head of Client Consulting at UNBOUND MEDIA in Düsseldorf, Nordrhein-Westfalen.

As detailed in an interview on her early career trajectory published by Achtung! , Vochsen initially felt that media planning was not her forte. Her first encounters with core digital marketing metrics—such as —were overwhelming and frustrating. Unable to initially contextualize how these numbers translated to human behavior, she briefly assumed that media strategy was an area of marketing she should avoid entirely. Overcoming the Curve: The Traineeship at CROSSMEDIA Academic Contribution : Co-authored a paper on ResearchGate

Vochsen’s entry into the media agency world was unconventional. During her , she initially believed that media planning was not her strength, having found early exposure to technical metrics like impressions and click rates frustrating. Despite an initial preference for working on the corporate side, she chose a traineeship at the agency CROSSMEDIA , which she later described as one of her best career decisions. Key Roles and Expertise

Mieke Vochsen’s professional journey is built on a solid academic foundation in communications. To succeed in the modern media industry, a strong theoretical background is essential, and Vochsen possesses just that. She holds a , which she completed from 2016 to 2018. Prior to that, she earned a Bachelor of Arts in PR, Advertising, and Applied Communication (PR, Werbung und angewandte Kommunikation) from the EMBA (European Media and Business Academy) between 2013 and 2016.

Mieke Vochsen’s professional profile is a study in dynamic growth. She exemplifies a professional who has challenged her own assumptions—transforming a perceived weakness with numbers into a core professional strength and thriving in an agency environment she initially dismissed. As a Group Head Client Service at CROSSMEDIA, she successfully navigates the intersection of data analysis, strategic project management, and creative ideation. Simultaneously, her published academic work demonstrates a continued engagement with the theoretical underpinnings of modern communication, critically examining the very forces that shape the media landscape in which she operates. Her story highlights how an open mind, a supportive workplace culture, and a willingness to embrace the analytical side of creativity can lead to a rewarding and multifaceted career.

is an accomplished German media planning professional and agency strategist who serves as the Head of Client Consulting at UNBOUND MEDIA in Düsseldorf, Germany. Known for her expertise in navigating the complex intersection of digital performance, data metrics, and traditional brand communication, Vochsen has built a notable career across some of Germany’s prominent independent and corporate media environments. Academic Background and Core Education